A new category in outdoor advertising was introduced with the launch of India’s first Walking DOOH (Digital Out-of-Home) advertising experience — mobile LED digital billboards designed to reach audiences directly within high-footfall public spaces.

The format combines walking routes and Yulu-based riding routes to extend coverage, mobility, and daily impressions.

What Was Introduced

The Walking DOOH format uses premium LED digital backpacks that function as moving billboards, enabling brands to reach audiences across streets, malls, beaches, festivals, promenades, and other high-traffic zones.

By integrating walking and Yulu ride execution, campaigns can cover wider areas in less time while maintaining high visibility in dense locations.

Key Capabilities The Walking DOOH solution includes :

• HD LED displays (21.5”, 27”, and 32” formats)
• Walking + Yulu ride-based coverage for extended reach
• 1,00,000+ daily impressions across curated routes
• Live tracking, photos, videos, and reporting for transparency
• Professionally trained promoters for controlled execution

How It Works

Campaign execution follows a structured process:

• Creative design and finalisation
• Selection of walking and Yulu riding routes based on audience density
• On-ground execution through trained promoters
• Daily delivery of live proof and performance reports

This ensures flexibility, speed, and clarity throughout the campaign lifecycle.

Why Walking DOOH

This format addresses key limitations of traditional outdoor advertising:

• No fixed installation or setup
• No dependency on static visibility
• Greater recall through movement-driven ads
• Faster route coverage through Yulu mobility

The result is a dynamic, hyperlocal, and cost-efficient outdoor advertising format.

Looking Ahead

The launch of Walking DOOH marks the beginning of a movement-driven advertising approach that blends digital screens with real-world mobility. Future efforts will focus on expanding routes, execution formats, and industry adoption.